APPA AGM Dec 2014

4 Dec 2014  3 – 6 pm
MGSM Conference Centre
99 Talavera Road, Macquarie Park

3:00 – 3:15 pm Registration and Refreshments

3:15 – 4:00 pm Guest Speaker – Peter Stephenson is the Head of Multichannel Marketing at MSD Australia. In his ‘Smart Connected World’ presentation, Peter explores how new digital technologies are reinventing healthcare as healthcare professionals and patients increasingly embrace digital technologies. Topics to be presented include:

– Global Innovation Trends (disruptive technologies, connected devices, mobile and social media innovation)

– Digital Health (building new revenue streams and creating competitive advantage – Google Glass, iWatch, body sensors, contact lens and more)

– The Smart Connected Marketer (patient journey mapping, online behaviour trends, top 3 technologies to drive business transformation)

4:00 – 5:30 pm Annual General Meeting
– Confirmation of minutes from last AGM

- President’s & Treasurer’s reports on financial year 01/07/2013 – 30/06/2014

– Election of APPA Committee

5:30 – 6:00 pm Networking Drinks

About Peter Stephenson

Peter Stephenson is the Manager of Multichannel Marketing at MSD Australia. He is passionate about understanding new digital technologies and how they can be utilised to support healthcare professionals and patients with new innovative solutions. Peter seeks to share his insights of new technologies to help build knowledge and understanding of the opportunities for the future. During the past 4 years, he has spoken to over 1,250 healthcare professionals in a diverse range of industry forums. 

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